Toyota Motor Corporation Launching Prius Case Study Solution Format

 

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About Toyota

Founded by Kiichiro Toyoda, Toyota Motor Corporation is a Japanese multinationalcorporation that is principally engaged in the production of cars, vans, trucks, buses androbots. Alongside its extensive vertical and horizontal integration, Toyota participates in theconstruction of houses, production of textile machinery, real estate market, financial activities,and biotechnology research.Currently, its president and representative director is Akio Toyoda, and is headquartered inAichi, Japan. Over time, Toyota Motor Corporation has been awarded the title of largestautomobile producer in the world, along with the privilege of being the twelfth largestcompany in the world.Toyota has 50 manufacturing plants, 170 distributors, 326,000 employees and 660,000shareholders around the globe. In the fiscal year ended 2012 March 31, it sold more than7,351,000 vehicles

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. The largest portion of its production takes place in Japan along with mostof its sales, closely followed by those made in North America. According to the R & I (Ratingand Investment Information Inc.), Toyota is in the AAA category, this being the highest.

Among its greatest creations, characterized by creativity and strength, are the methods of 

 production and procurement "Just In Time" and “Jidoka”, the first mass

-produced hybrid car and widespread distribution (Prius), the first automatic parking system in a vehicle and themost sold car in world history (Corolla - more than 37.5 million units).

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Through four global strategic business units (Cars & Minivans, Trucks, Crossovers & SUVsand Hybrids & EVs) and many international branches, Toyota attends to completely differentmarkets, meaning it commercializes a complete line of products for each type of customer andevery region of the world, by developing both global and regional models. Brazil is differentfrom China, which is different from India, and so on. As an example: in Brazil, the Corollamodel sells well. On the opposite, the Lexus is the Russian bestseller.

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IJICHI, Takahiko.‟‟FORM 20

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F‟‟. UNITED STATES SECURITIES AND EXCHANGE COMMISSION.

(June 25th 2012). [Online]http://www.sec.gov/Archives/edgar/data/1094517/000119312512281223/d249054d20f.htm#rom249054_12(January 31th 2013)

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MCINTYRE, Douglas. “The Best

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Selling Cars of All Time”. 24/7 Wallstreet.com. January 26 2012 [Online]

http://247wallst.com/2012/01/26/the-best-selling-cars-of-all-time/(January 25th 2013)

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Sometimes, Toyota Motor Corporation does curious things. The new Lexus LC and LS are clearly money no object designs. Why then has it chosen to extend the life of the seven-year old CT 200h with another facelift, when the car was, to be polite, not exactly state of the art?


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