Mathew 1Emy Mathew Eng. 1020-20Rhetorical Analysis Essay9/23/16JFK Steel SpeechWhat would Americans do for their country? In 1962, the United State was recovering from recession, and American soldiers were risking their lives in the Vietnam war. However, the steel companies were focused on making profit by increasing the steel prices. President John F. Kennedy was completely against their decision. He believed in stable prices and wages. After the steel prices were increased, President Kennedy held a news conference. He wanted to alert the society about the destruction that would occur from increasing the steel prices. In “JFK Steel Speech,” President John F. Kennedy uses ethos, pathos, logos to turn American people’s anger against the nation’s largest steel companies, which would impel them to lower their steel prices. According to President Kennedy’s speech, “JFK Steel Speech,” rise in steel priceswould cause a national economic catastrophe in the future. “On April 10, 1962, …steel companies raised steel prices by 3.5 percent” (Kennedy, 1-2). In same year, the United State was dealing with crisis in Berlin and Southeast Asia, and was recovering from recession, and was attaining stability. He knew their decision would lead to an inflation over time. As a result, there would be an increase in prices of homes, autos, tools, and appliances. It would create a huge disaster and make people’s life more difficult. Moreover, in the last two days, four soldiers were “killed” (Kennedy, 12) in Vietnam. While the steel companies are striving for more power and profit, “185 million
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On April 10, 1962, as the United States was emerging from a recession, the nation’s largest steel companies raised
steel prices by 3.5 percent. President John F. Kennedy, who had repeatedly called for stable prices and wages as part
as part of a program of national sacrifice during a period of economic distress, held a news conference on April 19, 1962 which he opened with the following commentary regarding the hike in steel prices. Read Kennedy’s remarks
carefully.Then write an essay in which you analyze the rhetorical strategies President Kennedy uses to achieve his purpose. Support your analysis with specific references to the text
President John F. Kennedy, known for his diligence and persuasion, called for a news conference about the hikes in steel prices by 3.5 percent. President Kennedy used strategies such as; repetition, diction, statistics and emotional appeals to approach steel companies.
President Kennedy starts off by setting a strict tone, "In this serious hour in our nation's history", to let steel companies know the increase in steel prices is a national problem, moreover, Kennedy informs the steel companies that the problem affects everyone thus repetition. President Kennedy constantly uses "we" to show that even a man of his place and class is affected by this outrage. Afterwards, President Kennedy uses a cause and effect strategy while combining a guilty type of tone in the third paragraph, "If this rise in the cost steel prices is imitated by the rest of the industry instead of rescinded, it would increase cost of homes, autos, appliances, and most other items for every American family", to convey the grace results of imitation of increasing steel prices from the rest of the industry.
Furthermore, Kennedy uses emotional appeals as well as carefully picked diction to persuade the citizens and steel companies to his side. To begin, Kennedy picks specific words that he knows will have a negative and persuasive emotion. In the first paragraph, Kennedy says, “Constitutes a wholly unjustifiable and irresponsible defiance of the public interest", Kennedy intentionally makes steel companies look selfish and show they are more against the "public emotions". In the second paragraph, he states, "...tiny handful of steel executives whose pursuit of private power and profit exceeds their sense of public responsibility can show utter contempt for the interests of 185 million Americans", Kennedy separates the "tiny handful of steel executives" from the 185 million Americans showcasing how insignificant the "tiny handful of steel executives" are and on top of that, it shows how they can't sacrifice their "private power" and "profit" for their "sense of public responsibility". Not to mention, Kennedy implements pathos in the same paragraph by targeting the "war" point of view since America was in the middle of the Vietnam War. He addresses the sacrifices the people are making, "When we are devoting our energies to economic recovery and stability, when we are asking Reservists to leave their homes and families for months on end... at a time when restraint and sacrifices are being asked of every American", while the steel companies prioritizes in this dark hour.
In this impressive speech, John F. Kennedy establishes a very distinctive line between "185 million Americans" against a "tiny handful of steel executives" while also, impressively, including himself with the 185 million Americans, us versus them, to tell his citizens of how redundant and unneeded the price increase of steel is..
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